SECRETS of the Media Savvy What do you do when you open the door and you're greeted by whirring news cameras? Depending on your reaction, your organization can look like a hero or a heel. And the ramifications of your actions can affect your organization for years. This important seminar, from a veteran news anchor and corporate communications executive, presents 10 proven principles of media relations that can help you survive and thrive when the news media comes calling. Tom's presentation includes a dramatic PowerPoint presentation and several video clips of classic do's and don'ts for dealing with the news media. Tom's 10 Secrets include: · Never argue with someone who buys ink by the barrel. · It takes No Brains to say "No Comment." · A good Sound Bite is your Silver Bullet. The indepth seminar also includes a collection of top tips on how to make the most of an interview with a reporter, and how to avoid common interview gaffs. Length: 40 minutes to 3 hours Contact Tom for more information about customizing this presentation for your situation. View Other Topics Wadsworth Communications 1152 Bay Drive - Dixon, Illinois 61021 815-285-3861 Phone - Toll Free 866-TW-SPEAK - 815-285-2543 Fax trw@tomwadsworth.com